Instagram is one of the most effective social media tools in use today. It has gone past a simple communication tool and has become a compelling brand and business marketing tool. Thanks to its useful features, it also has the highest engagement rate than Facebook and Twitter. So it makes sense to use this platform to enlarge your community much faster, get leads, and move your business forward.
Here are some tips you can use for your real estate business on Instagram.
Download the App and Create Your Account
First of all, download the app and create your account. You can use your email address or phone number. There is another option of creating your account with Facebook. You can choose to login with Facebook and directly login with Facebook to sign up with your Facebook account.
Set up a Free Business Profile
When creating your account, you will be asked if you are an individual or a business account. Next, you can enter profile information related to your business. However, if you have already created an individual profile, you can upgrade to a business profile.
Explain Who You Are in Bio
You need to show that your account is authentic. You can add more information about business in the bio section so others can know that your business is credible. Your description must explain what you do and sell.
Follow Users
Now that your account is set up, it is time to start the following account related to your business. Follow accounts that may have the same interest as your business.
Create Content
Content is king, and it is right on Instagram as well. Pick a theme and stick to it. The more precise and high quality the photos, the response of the public will be.
If you are a real estate agent, posting professional photographs is extremely important on Instagram.
Use Real Estate Hashtags
Hashtags are extremely important on social media platforms. They allow potential home buyers to find your post in the search bar. Without hashtags, nobody will ever stumble upon your content. So, it is recommended to use at least 20 hashtags per post to increase engagement.
Engage
Post at least twice a day so your followers can feel that you are truly engaged. It is essential to be consistent when it comes to posting on Instagram. Get information about what time of the day users engage on Instagram most. If you have this information, it becomes easier to know when and what to post.
You should engage with others by commenting and liking photos on your Instagram feed. It is also important to engage with the accounts you do not follow yet.
